Social Media Manual + 365 Day, 4- Post Content Calendar Strategy + Workbook
One of the biggest roadblocks to creating a social media content calendar is knowing what to post. It might seem overwhelming to come up with enough ideas to fill an entire calendar, months ahead of time. But having a long-term social media plan will help you set realistic goals and make the process of creating a content calendar more manageable.
A social media calendar, like our Sprout social calendar, will save you time and allow you to track and test different strategies to see what resonates most with your audience. It will also build greater consistency in terms of your brand voice and style than posting in a reactive or unplanned way.
Your content calendar can be constructed according to your team’s specific needs, but it should include at least the following information:
- The channel in which the content will be published
- The topic
- The type of content
- The date and time for publishing
- The person in charge
- Follow-through: has the content been published according to schedule?
Beauty Pro Social Media Content Calendar
Don’t rely on exciting things happening within your community or company to dictate what you post and when. There will be slow times and it’s important to have a plan to stay active on social media throughout those times.
After working with numerous spa professionals, one of the biggest hurdles is social media content and being consistent. This social media guide + content calendar + workbook provides an explanation of proper social media usage, a four-post strategy for all 365 days of 2022, and a workbook for social media auditing and building.
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